Lapel pin
A lapel pin is a small pin often worn on the lapel of a jacket. Lapel pins can be ornamental or can indicate wearer's affiliation with an organization or cause. Before the popularity of wearing lapel pins, boutonnières were worn.
Medal
A medal or medallion is a small portable artistic object, a thin disc, normally of metal, carrying a design, usually on both sides. They typically have a commemorative purpose of some kind, and many are given as awards. They may be intended to be worn, su
Challenge coin
A challenge coin is a small coin or medallion, bearing an organization's insignia or emblem and carried by the organization's members.
Keychain
A keychain (also key fob or keyring) is a small ring or chain of metal to which several keys can be attached. The length of a keychain allows an item to be used more easily than if connected directly to a keyring.
Soft Enamel vs Hard Enamel: Which is Right for Your Custom Metal Product?
Soft Enamel vs Hard Enamel: Which is Right for Your Custom Metal Product?
When customizing metal gifts such as lapel pins, medals, coins, or keychains, one of the most important decisions is choosing between soft enamel and hard enamel. Both options offer beautiful results, but each has its own advantages, production techniques, and visual effects.
In this article, we’ll explain the key differences between soft enamel and hard enamel, helping you choose the right finish for your next project.
What is Soft Enamel?
Soft enamel is one of the most popular choices for custom metal pins and badges. The enamel colors are filled into the recessed areas of the metal and remain slightly lower than the raised metal lines. This creates a dimensional, textured surface that you can feel with your fingers.
✔️ Key Features:
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Raised metal outlines with recessed enamel
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Strong contrast and vivid colors
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Slightly textured surface
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Cost-effective option
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Great for detailed or colorful designs
Ideal For:
Promotional items, event pins, race medals, souvenir keychains, and cost-sensitive bulk orders.
What is Hard Enamel?
Hard enamel, also known as imitation cloisonné, is a premium finish where enamel is added in layers and polished flat to create a smooth, uniform surface. The enamel is cured at high temperatures and ground down so it's level with the metal edges, giving a more elegant and high-end appearance.
✔️ Key Features:
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Smooth, polished surface
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Durable and scratch-resistant
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Sleek, premium look
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Perfect for formal branding or collector items
Ideal For:
Corporate pins, high-end gifts, collectible coins, and long-lasting wearable items.
Side-by-Side Comparison
| Feature | Soft Enamel | Hard Enamel |
|---|---|---|
| Surface Texture | Textured, recessed | Smooth, flat |
| Appearance | Bright, 3D effect | Elegant, glossy finish |
| Durability | Moderate | High – scratch & fade resistant |
| Cost | More affordable | Slightly higher due to extra steps |
| Production Process | No polishing needed | Requires polishing and baking |
Real Product Comparison
Below is a real photo showing the same design in both soft enamel and hard enamel.
The difference in finish and surface texture is clearly visible:
Left: Soft Enamel – Raised metal edges, bright and textured
Right: Hard Enamel – Polished, smooth, and premium look
How to Choose?
Choose soft enamel if:
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You want bold, vivid colors and a tactile texture.
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You are producing large quantities at a lower cost.
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Your design includes fine outlines or intricate details.
Choose hard enamel if:
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You prefer a premium look and smooth feel.
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The product will be worn or handled frequently.
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You need durability and long-lasting quality.
We Offer Both Soft & Hard Enamel Custom Products
As a professional metal gift manufacturer, we provide custom pins, medals, badges, keychains, and coins in both soft enamel and hard enamel finishes. Our team helps you choose the best option based on your design, budget, and usage scenario.
✅ Free design support
✅ Fast sampling & production
✅ Global shipping
Contact us today for a free quote and start your custom project!